PRIMERI ZANIMLJIVIH, PRIVLAČNIH I KREATIVNIH SLOGANA

Slogan je moto, fraza ili kratka rečenica koja se koristi u komercijalne ili političke svrhe. Cilj joj je da čestim ponavljanjem bude lako zapamćena, prepoznata ideja koju ona plasira.
Političke partije, na primer, za svaku izbornu kampanju plasiraju novi slogan dok preduzeća to rade obično jedanput jer preko slogana treba da budu prepoznata.

U kontekstu modernog biznisa to je najčešće fraza koja oglašivačima omogućava da vizuelno izraze značaj i prednosti njihovog proizvoda ili usluge. Činjenica je  kompanije danas troše milijarde na reklame širom sveta – i sve to u cilju ostvarivanja svesti o brendu.

Miloni slogana nas “napadaju” svakodnevno – od novina, preko uličnih reklama do online i elektronskih medija. Istina, neke znamo napamet, ali većina ih ipak samo dođe i ode.

Šta razlikuje dobre od loših slogana?

Autor knjige  “Creative Advertising”  Charles Whittier tvrdi: “Slogan bi trebalo da bude izjava koja proizvodima ili uslugama donosi takve zasluge da je vredna neprestanog ponavljanja u kampanjama, da je dovoljno vredna da je javnost zapamti i da je formulisana na takav način da će je javnost verovatno zapamtiti.

Složeno, zar ne? Mnogo ciljeva, a malo prostora? Traži savršenu jednostavnost ili jednostavno savršenstvo?

Mnogi autori su probali da identifikuju izvesne smerncie za rešavanje gorenavedenog problema,  pa da navedemo neke:

1. Identifikacija – Dobar slogan mora biti snažno povezan sa brendom, kako bi bilo lako prepoznati o čemu i o kome se radi.

2. Pamtljivost – Najbolji slogani su kao evergrin pesme, ne nagriza ih zub vremena i pamte se nakon mnogo godina.

3. Korist za potrošače – Neophodno je navesti svrhu proizvoda ili usluge i korist koju će potrošač ostvariti. I to na jeziku razumljivom potrošaču. Trebalo bi kreirati prijatno osećanje kod kupaca.

4. Diferencijacija – U pretrpanom tržištu, kompanije prisutne na istom tržištu moraju da se izdvoje  kreativnim i originalnim porukama ili sloganom.

5. Jednostavnost – trebalo bi koristiti proverene i kratke reči i fraze.

Primeri:

65 slogana čuvenih kompanija

Imax
Imax 77 Remarkable Slogans and Guidelines On How To Create Them

Volkswagon
Volkswagon 77 Remarkable Slogans and Guidelines On How To Create Them

Blogger
Blogger 77 Remarkable Slogans and Guidelines On How To Create Them

Mac Pro
Mac Pro 77 Remarkable Slogans and Guidelines On How To Create Them

Harley Davidson
Harley Davidson 77 Remarkable Slogans and Guidelines On How To Create Them

Calvin Klein
Calvin Klein 77 Remarkable Slogans and Guidelines On How To Create Them

Google
Google 77 Remarkable Slogans and Guidelines On How To Create Them

Survivor TV Series
Survivor TV Series 77 Remarkable Slogans and Guidelines On How To Create Them

Canon
Canon 77 Remarkable Slogans and Guidelines On How To Create Them

Walmart
Walmart 77 Remarkable Slogans and Guidelines On How To Create Them

Johnnie Walker
Johnnie Walker 77 Remarkable Slogans and Guidelines On How To Create Them

Matchbox
Matchbox 77 Remarkable Slogans and Guidelines On How To Create Them

Reebok
Reebok 77 Remarkable Slogans and Guidelines On How To Create Them

3M
3M 77 Remarkable Slogans and Guidelines On How To Create Them

United Negro College Fund
United Negro College Fund 77 Remarkable Slogans and Guidelines On How To Create Them

Marks & Spencer
Marks & Spencer 77 Remarkable Slogans and Guidelines On How To Create Them

Federal Express
Federal Express 77 Remarkable Slogans and Guidelines On How To Create Them

Nikon
Nikon 77 Remarkable Slogans and Guidelines On How To Create Them

Red Cross
Red Cross 77 Remarkable Slogans and Guidelines On How To Create Them

Playstation
Playstation 77 Remarkable Slogans and Guidelines On How To Create Them

Porsche
Porsche 77 Remarkable Slogans and Guidelines On How To Create Them

Disneyland
Disneyland 77 Remarkable Slogans and Guidelines On How To Create Them

Fortune Magazine
Fortune Magazine 77 Remarkable Slogans and Guidelines On How To Create Them

Holiday Inn
Holiday Inn 77 Remarkable Slogans and Guidelines On How To Create Them

Ajax
Ajax 77 Remarkable Slogans and Guidelines On How To Create Them

Adidas
Adidas 77 Remarkable Slogans and Guidelines On How To Create Them

Haagen-Dazs
Häagen-Dazs 77 Remarkable Slogans and Guidelines On How To Create Them

Yellow Pages
Yellow Pages 77 Remarkable Slogans and Guidelines On How To Create Them

IBM
IBM 77 Remarkable Slogans and Guidelines On How To Create Them

Abbey National
Abbey National 77 Remarkable Slogans and Guidelines On How To Create Them

Kodak
Kodak 77 Remarkable Slogans and Guidelines On How To Create Them

McDonalds
McDonalds 77 Remarkable Slogans and Guidelines On How To Create Them

Hallmark
Hallmark 77 Remarkable Slogans and Guidelines On How To Create Them

De Beers
De Beers 77 Remarkable Slogans and Guidelines On How To Create Them

Levi’s
Levi's 77 Remarkable Slogans and Guidelines On How To Create Them

Nike
Nike 77 Remarkable Slogans and Guidelines On How To Create Them

Nokia
Nokia 77 Remarkable Slogans and Guidelines On How To Create Them

Tag Heuer
Tag Heuer 77 Remarkable Slogans and Guidelines On How To Create Them

Sony
Sony 77 Remarkable Slogans and Guidelines On How To Create Them

News Statesman
News Statesman 77 Remarkable Slogans and Guidelines On How To Create Them

Subway
Subway 77 Remarkable Slogans and Guidelines On How To Create Them

Electronic Arts
Electronic Arts 77 Remarkable Slogans and Guidelines On How To Create Them

Olympus
Olympus 77 Remarkable Slogans and Guidelines On How To Create Them

Vodafone
Vodafone 77 Remarkable Slogans and Guidelines On How To Create Them

Maxwell House
Maxwell House 77 Remarkable Slogans and Guidelines On How To Create Them

Clairol
Clairol 77 Remarkable Slogans and Guidelines On How To Create Them

Aston Martin
Aston Martin 77 Remarkable Slogans and Guidelines On How To Create Them

Burger King
Burger King 77 Remarkable Slogans and Guidelines On How To Create Them

Visa
Visa 77 Remarkable Slogans and Guidelines On How To Create Them

Coca-Cola
Coca-Cola 77 Remarkable Slogans and Guidelines On How To Create Them

M&M
M&M 77 Remarkable Slogans and Guidelines On How To Create Them

Jaguar
Jaguar 77 Remarkable Slogans and Guidelines On How To Create Them

AT&T
AT&T 77 Remarkable Slogans and Guidelines On How To Create Them

Kentucky Fried Chicken
Kentucky Fried Chicken 77 Remarkable Slogans and Guidelines On How To Create Them

L’Oreal
L’oré al 77 Remarkable Slogans and Guidelines On How To Create Them

United Airlines
United Airlines 77 Remarkable Slogans and Guidelines On How To Create Them

Diesel Jeans
Diesel Jeans 77 Remarkable Slogans and Guidelines On How To Create Them

Metropolitan Life
Metropolitan Life 77 Remarkable Slogans and Guidelines On How To Create Them

Nintendo 64
Nintendo 64 77 Remarkable Slogans and Guidelines On How To Create Them

Dixon
Dixon 77 Remarkable Slogans and Guidelines On How To Create Them

Ebay
Ebay 77 Remarkable Slogans and Guidelines On How To Create Them

General Electric
General Electric 77 Remarkable Slogans and Guidelines On How To Create Them

Du Pont
Du Pont 77 Remarkable Slogans and Guidelines On How To Create Them

The National Lottery
The National Lottery 77 Remarkable Slogans and Guidelines On How To Create Them

Energizer
Energizer 77 Remarkable Slogans and Guidelines On How To Create Them

Izvor: http://www.hongkiat.com/blog/77-catchy-and-creative-slogans/

 

2017-05-15T14:32:14+00:00